Last year when Kathy and I were creating our new book, Change The way You See Everything - For TEENS, we had the opportunity to work with some incredible teens all around the country. We came away believing more than ever that Teens have the potential to be our next “Greatest Generation”.
We are passionate believers [...]

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In the United States there over 20,000,000 teens. Globally the UN estimates that in 2003 the number of young people aged between 10 and 19 reached 1.2 billion, or nearly a fifth of the total world population. That’s a lot of ABTteen power and potential. We believe our next book, Change The Way You See [...]

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In some earlier posts we discussed Pepsi’s new marketing campaign. Project Optimism, as a good example of a strong research based program that utilized some sound asset-based thinking principles. Now, Pepsi has taken it to the next stage in its execution featuring a big push around this Tuesday’s Inauguration. The attached article, (Pepsi inauguration optimism [...]

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Last week I saw a great example of Asset-Based Thinking in action when I watched a VIDEO of New York City Mayor Michael Bloomberg’s press conference about a new Citywide initiative called “Pass It On”. The “Pass It On”  press release describes it as the first of its kind in the nation program specifically designed [...]

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With all the turmoil in the Global economies and the constant barrage of Deficit Based Thinking News about the excesses of Corporate CEO’s you just have admire the Asset-Based Thinking leadership of Haruka Nishimatsu, CEO of Japan Airlines. His ABT leadership is featured in a wonderful CNN Video Report.
Mr. Nishimatsu put three fundamental [...]

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I thought I’d use today’s blog to do a little bragging about The Concept Farm and provide some examples of ABT in Action in the workplace. First, the bragging. This week, The Concept Farm was named one of the Top 20 Best Places to Work in New York City by Crain’s New York Business.

Among [...]

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While I was in NYC last week I had the opportunity to attend a charity fund raiser held by a great organization called Overcoming Obstacles.
Launched in 1992 by the Jill Chalsty and the  Community for Education Foundation, Overcoming Obstacles is a grassroots program that helps educators teach young people basic “life” skills so often overlooked [...]

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I came across a great blog that is dedicated to helping shape how we communicate and market to the youth of America. http://www.shapingyouth.org/blog/index.php. Amy Jussel started Shaping Youth a few years ago as a nonprofit organization addressing media & marketing’s impact on kids and teens. Here’s a quote from the website
“Shaping Youth is a nonprofit [...]

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In America, every Election Day the buck gets passed back to us to pick our leaders. It’s a perfect time to put Asset-Based Thinking into practice by tapping into our passions, having our voices heard and making a difference. It’s also a time when the workings of our great democracy (good and not so good) [...]

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James Patterson is an Asset Based Thinker. He’s a friend and a very talented, highly successful author who has inspired me with his Mighty Cause. Jim is an outspoken advocate for instilling the passion for reading in kids and teens. As you may know, Jim was kind enough to write the foreword for our first [...]

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