“A sinister cabal of superior writers.”
This week Technorati’s Blog Crtics published another article I wrote entitled “From the Boardroom To The Barnyard”.  (This is my fifth article )
This latest piece chronicles my journey working with corporate America to The Concept Farm. Writing the article enabled me to put on my asset-based thinking lenses and reflect [...]

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The marketing communications business has been hit hard by the current economic climate. In some ways it’s a leading indicator industry. Marketing budgets are the first to be cut when there’s weakness and the first to come back on signs of strength. Having been through a few of these in my 40+ year career (did [...]

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In some earlier posts we discussed Pepsi’s new marketing campaign. Project Optimism, as a good example of a strong research based program that utilized some sound asset-based thinking principles. Now, Pepsi has taken it to the next stage in its execution featuring a big push around this Tuesday’s Inauguration. The attached article, (Pepsi inauguration optimism [...]

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Last week I wrote about Pepsi’s new Millennial marketing initiative based on their “Optimism Project”.  It’s an interesting Asset-Based Thinking example of how a smart marketer is tapping into the “attitudinal assets” present in this target group and the power of optimism and potential in times of pessimism and problems. An excellent example of a [...]

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While I was at The Concept Farm last week I received a call from a New York Post reporter, Holly Sanders, who covers the business and marketing “beat” in NYC. Holly is a sharp reporter and she knows that she can always count on the “Farmers” for some creative insights and good ole’ NY savvy.
Like [...]

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In August I posted a blog concerning Asset Based Thinking and Millennials.  Their propensity to embrace positive outlooks and actions converging with their digitally based savvy and activism means they have the potential to become our next “Greatest Generation”.  Also, over the last couple of months, I’ve been voicing my strong point of view that [...]

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