VALUES ARE THE KEY TO BUILDING VALUE

In a previous post I covered highlights from the outstanding line-up of thought leaders who spoke at The World Business Forum, 2009. (Concern and Contrast at The World Business Forum) One of the big observations that came out of the conference concerned an enlightened view of profit that encompasses [...]

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Sitting in the front row in the Bloggers Hub at The World Business Forum. Wired, ready to go and surrounded by 50 of the best bloggers on the planet. A bit intimidating. These are some of the most savvy social media folks around, smart thinkers, great writers and they type a lot faster than me.
Undaunted, [...]

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Positive Social Media Adrenaline Amps Up Business Events

Reporting live on Day 1 as a featured blogger at the World Business Forum (#wbf09) at Radio City Music hall in NYC. A beautiful day in the Big Apple for a Big Idea business conference.
Bloggers Hub Buzz
Even before the speeches begin one of the event’s unique features is [...]

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“A sinister cabal of superior writers.”
This week Technorati’s Blog Crtics published another article I wrote entitled “From the Boardroom To The Barnyard”.  (This is my fifth article )
This latest piece chronicles my journey working with corporate America to The Concept Farm. Writing the article enabled me to put on my asset-based thinking lenses and reflect [...]

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In some earlier posts we discussed Pepsi’s new marketing campaign. Project Optimism, as a good example of a strong research based program that utilized some sound asset-based thinking principles. Now, Pepsi has taken it to the next stage in its execution featuring a big push around this Tuesday’s Inauguration. The attached article, (Pepsi inauguration optimism [...]

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Give up New Year’s resolutions – Grab on to New Year’s aspirations.

Welcome 2009.  So long 2008.  Now’s the perfect time to let Asst-Based Thinking help you decide what you want to   experience, create and achieve in 2009.  If you forget making your new year’s resolutions list and concentrate on making your new year’s aspirations list, [...]

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The holidays are both wonderful and sometimes stressful (ok, almost always stressful) and a perfect time to give yourself a personal gift of Asset-Based Thinking. One of Kathy’s colleagues at The Cramer Institute, Dr. Peggy Guest, was interviewed by Patricia Corrigan of the St. Louis Post Dispatch for an article entitled “Five Sure-fire Ways To [...]

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