I subscribe to the Salon.com newsletter which has some interesting articles and takes on wide range of subjects. It delivers quick, interesting and  sometime controversial reads….not a place I usually go for a daily dose of Asset-Based Thinking. So, when I saw the headline of the feature article in today’s issue, “Fleeced By Madoff”, by [...]

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Last week I wrote about Pepsi’s new Millennial marketing initiative based on their “Optimism Project”.  It’s an interesting Asset-Based Thinking example of how a smart marketer is tapping into the “attitudinal assets” present in this target group and the power of optimism and potential in times of pessimism and problems. An excellent example of a [...]

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In August I posted a blog concerning Asset Based Thinking and Millennials.  Their propensity to embrace positive outlooks and actions converging with their digitally based savvy and activism means they have the potential to become our next “Greatest Generation”.  Also, over the last couple of months, I’ve been voicing my strong point of view that [...]

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Asset-Based Thinking works wonders in both tough times and good times. When things are going well it’s easier to notice what’s working, appreciate the resources around us and enlist allies and advocates. Scanning for and appreciating assets in good times is simpler, since most of the assets available to us are visible and “on the [...]

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With all the turmoil in the Global economies and the constant barrage of Deficit Based Thinking News about the excesses of Corporate CEO’s you just have admire the Asset-Based Thinking leadership of Haruka Nishimatsu, CEO of Japan Airlines. His ABT leadership is featured in a wonderful CNN Video Report.
Mr. Nishimatsu put three fundamental [...]

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In America, every Election Day the buck gets passed back to us to pick our leaders. It’s a perfect time to put Asset-Based Thinking into practice by tapping into our passions, having our voices heard and making a difference. It’s also a time when the workings of our great democracy (good and not so good) [...]

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Asset-Based Thinking teaches us how to find our mighty cause and to inspire and motivate others to support it and take positive action. I’ve been working hard at this in recent years, and last week I had the opportunity to be part of positive advocacy in action in support of one of my mighty causes…reducing [...]

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How do you know if you’re an asset-based thinker (ABT) or a deficit-based thinker? We’ve prepared a quick quiz that will help you to figure it out for yourself! DBT or ABT Quiz: Check Your ABT Filters

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