Entries from February 2009

ABT In Action - Making The Most of Talent

February 23rd, 2009 · 1 Comment

I came across a great example of smart, savvy and enlightened Asset-Based Thinking in action in Canada. In this economy advertising agencies have been forced to layoff some very talented creative people. The upside, if there is one, is that agencies are flooded with resumes of excellent talent….unfortunately even agencies that are doing well aren’t [...]

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Tags: ABT In Action · ABT Lessons · Tough Times Tip

ABT Help - Dealing With Stress

February 20th, 2009 · No Comments

Given the state of affairs in the world today it’s inevitable that stress is becoming more and more prevalent and a major topic of discussion in the media. KSDK in St. Louis is reporting on the subject and they of course called Kathy for her commentary and advice.

Some good insights and tips we all could [...]

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Tags: ABTip

ABTip - Listen Softer. See More.

February 19th, 2009 · No Comments

With all the back and forth over bailouts, stimulus plans, budget crises, opinion polls and the talking heads that comment on all of it, I  had reached my Deficit-Based Thinking quota for the month. And, just when I was about ready to tune out, I came across two separate but related examples of ABT in [...]

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Tags: Uncategorized

ABT Salute - Oprah’s O Ambassadors

February 15th, 2009 · 2 Comments

In the United States there over 20,000,000 teens. Globally the UN estimates that in 2003 the number of young people aged between 10 and 19 reached 1.2 billion, or nearly a fifth of the total world population. That’s a lot of ABTteen power and potential. We believe our next book, Change The Way You See [...]

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Tags: ABT Salutes · ABTeens · IMPACT · Mighty Cause · Millennials · Oprah

ABT Buzz - The Corporate Bookshelf

February 13th, 2009 · No Comments

We just received received some nice news that we’d like to share with you. CEO Reads tracks what’s on the top of Corporate America’s reading list each month and “Change The Way You See Yourself” was number 18 on the top 25 list. A big ABThanks to Corporate America.

While we’re on the subject of good [...]

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Tags: ABT In The News · The Concept Farm

ABT CEO In Action - Maurice Levy, Publicis

February 12th, 2009 · No Comments

The marketing communications business has been hit hard by the current economic climate. In some ways it’s a leading indicator industry. Marketing budgets are the first to be cut when there’s weakness and the first to come back on signs of strength. Having been through a few of these in my 40+ year career (did [...]

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Tags: ABT CEO In Action · ABT Lessons · Communications · Tough Times Tip

ABT Insights - Seth Godin - On Reading

February 8th, 2009 · No Comments

In creating our next book, Change The way You See Everything - For teens, Kathy and I have become inspired and energized by the awesome power and potential of youth. Also, our work with teachers, educators and advocates has heightened our recognition and commitment to the importance of reading in their development. That’s one of [...]

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Tags: ABT In Action · ABTeens