In some earlier posts we discussed Pepsi’s new marketing campaign. Project Optimism, as a good example of a strong research based program that utilized some sound asset-based thinking principles. Now, Pepsi has taken it to the next stage in its execution featuring a big push around this Tuesday’s Inauguration. The attached article, (Pepsi inauguration optimism [...]

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Give up New Year’s resolutions – Grab on to New Year’s aspirations.

Welcome 2009.  So long 2008.  Now’s the perfect time to let Asst-Based Thinking help you decide what you want to   experience, create and achieve in 2009.  If you forget making your new year’s resolutions list and concentrate on making your new year’s aspirations list, [...]

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I subscribe to the Salon.com newsletter which has some interesting articles and takes on wide range of subjects. It delivers quick, interesting and  sometime controversial reads….not a place I usually go for a daily dose of Asset-Based Thinking. So, when I saw the headline of the feature article in today’s issue, “Fleeced By Madoff”, by [...]

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