Last week I wrote about Pepsi’s new Millennial marketing initiative based on their “Optimism Project”.  It’s an interesting Asset-Based Thinking example of how a smart marketer is tapping into the “attitudinal assets” present in this target group and the power of optimism and potential in times of pessimism and problems. An excellent example of a [...]

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Last week I saw a great example of Asset-Based Thinking in action when I watched a VIDEO of New York City Mayor Michael Bloomberg’s press conference about a new Citywide initiative called “Pass It On”. The “Pass It On”  press release describes it as the first of its kind in the nation program specifically designed [...]

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This time of year it’s very easy to get caught up in all the hustle and bustle of the Holidays and sometimes we can get a little too concerned about the material aspects of gift giving and celebration. So, it’s not always easy to realize and recognize the abundance of ‘intangible” assets that we have [...]

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While I was at The Concept Farm last week I received a call from a New York Post reporter, Holly Sanders, who covers the business and marketing “beat” in NYC. Holly is a sharp reporter and she knows that she can always count on the “Farmers” for some creative insights and good ole’ NY savvy.
Like [...]

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The holidays are both wonderful and sometimes stressful (ok, almost always stressful) and a perfect time to give yourself a personal gift of Asset-Based Thinking. One of Kathy’s colleagues at The Cramer Institute, Dr. Peggy Guest, was interviewed by Patricia Corrigan of the St. Louis Post Dispatch for an article entitled “Five Sure-fire Ways To [...]

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In August I posted a blog concerning Asset Based Thinking and Millennials.  Their propensity to embrace positive outlooks and actions converging with their digitally based savvy and activism means they have the potential to become our next “Greatest Generation”.  Also, over the last couple of months, I’ve been voicing my strong point of view that [...]

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Asset-Based Thinking works wonders in both tough times and good times. When things are going well it’s easier to notice what’s working, appreciate the resources around us and enlist allies and advocates. Scanning for and appreciating assets in good times is simpler, since most of the assets available to us are visible and “on the [...]

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The December 8, 2008 issue of Advertising Age carried an interesting article entitled “Five Tips to Cope - or Even Thrive - Through Downturn”.
There are lots of these types of articles lately, but there are three things about this one that are particularly interesting to me.
1. It’s based on an Ad Age white paper prepared [...]

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When I moved to Los Angeles in the mid ’90’s I had the opportunity to met a wonderful man whose  career in radio and television I had followed and admired over the years. Shadoe Stevens. Shadoe is an international radio legend with an impressive track record of success. He basically invented the most successful and [...]

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