Asset-Based Thinking teaches us how to find our mighty cause and to inspire and motivate others to support it and take positive action. I’ve been working hard at this in recent years, and last week I had the opportunity to be part of positive advocacy in action in support of one of my mighty causes…reducing [...]

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There is no more competitive category of business than consumer packaged goods. And, CPG has been renowned for having some of the best and brightest CEO’s around. Last week, Unilever announced that that they had recruited Paul Polman, former top executive at Nestle and P&G to be their new CEO. In an interview with Advertising [...]

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